Metaphor as Cognitive Tool.
-Bruner. Egan. Donald. Cassirer. Lévi-Strauss. Black. Shedroff. Ricoeur. Aristotle. Werth. 

PROCESS
ACTION
 DESCRIPTION REASON STIPULATION INTENTION

•implicates cognition.

•relies upon knowledge of resemblance.

•creates new resemblance/ similarities.

•generates new meaning.

•names deviously.

•represents one thing as another.

•means more other or less than what is said.

•describes abstractions.

•establishes context.

•explains.

•regulates.

•primordial conceptual model.

•primary cognitive tool of oral cultures.

•mental model equivalent to myth.

•fundamental mode of language.

•primary form of discursive thought.

•humans lack descriptive language for concepts and abstractions.

•humans have rich descriptive language available for physical experience.

•must imply its intention to be used in design.

•no mere reflection of commonly recognized similarities.

 •generate a new light on whatever is represented.

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See References Cited.
 
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